"The Art of Business and Photography" by Susan Carr
In The Art and Business of Photography, Carr offers both a detailed history of the industry and of-the-moment advice about the profession today. Her comprehensive guide provides essential information about the photographer’s legal and business concerns, and explains the difficult balance between maintaining a successful business and pursuing creative, noncommercial photography work. Both aspiring and established photographers can draw inspiration from three photo essays, as well as interviews from eleven top photographers, including Ken Hawkins, Barbara Karant, and Gail Mooney.
In this book readers will learn about
- How to integrate artistic expression and business savvy
- How to find clients and future prospects
- Licensing in the new economy
- The new professional photographer
- Business management, marketing, and sales
- How to improve your craft
- Fostering creativity and openness
- How to balance both personal, noncommercial photography and a professional photography career
“[The] persistence to start or maintain careers in this industry that I see in so many of my colleagues inspired me to write this book,” says Carr. “I hope to provide the information and practical resources necessary for photographers to find the delicate balance of art and business.”
This rather long book is one that I would recommend for those wanting to start thier own photography business, or those who may already have a career in photography. I love taking pictures of my girls and family as much as I can; so I am not really sure this book is something I would want to read again. With over 200 pages, it goes into great detail of how to find clients, the changing world of photography business, balancing it all and more. There are some really great black and white photos in the book - I wish there would have been some color ones though. I would have liked to get ideas on where to do a photo shoot or how to create a set in your home (but alas I did not). So, for those of you who love photography and are thinking about starting a business of your own - check this book out!
To learn more about the book click here. You can find this book on Amazon (available 2/14/11)
Thank You so much Net Galley and Allworth Press for allowing me to read this book! I cannot wait to read more books from you in the future!
Disclosure of Material Connection: I received this book free from the publisher through the Net Galley review bloggers program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255 : "Guides Concerning the Use of Endorsements and Testimonials in Advertising."